Florida Craft Beer Trademark Registration Prevents Orlando Trademark Lawsuits

Florida craft beer trademark registration is becoming a hot topic, as the industry has become increasingly competitive, with the number of small breweries nationally growing six-fold from 2008 to 2016, according to federal data. The trend continued through last year, with The Atlantic reporting the industry had ballooned to employ 70,000 workers – triple what it was a decade ago. The Brewers Association says small, independent brewers account for 99 percent of those in operation. In 2015, there were 2,397 microbreweries, 1,650 brewpubs and 178 regional craft breweries, with Florida being one of the fastest-growing for the industry. Orlando craft beer trademark attorney

Orlando trademark attorneys have been closely attuned to the growing number of industry clashes on trademark registration and trademark infringement. With more than 6,000 craft breweries now in the U.S., each producing multiple types of beer, that’s a lot of potential trademarks to file. Earlier this year, The Harvard Law Review published a report on “trademark depletion,” the process by which a decreasing number of trademark options remain unclaimed by anyone, and “trademark congestion,” the process by which a mark that’s already claimed is used by an increasing number of different trademark owners. The analysis concluded the number of good trademarks is finite and both trademark depletion and trademark congestion are having a big impact on many industries, one of the most notable being trademarks for beverages (and craft beer trademark registration in particular).

Clever beer trademarks are often some degree of snarky, whimsical, funny or a play-on-words. Problem is, there are only so many “ale” and “hops” puns to be made. Of course, craft brewers are nothing if not creative. It’s important when you’ve got really great brewery branding in place that you protect it with Florida craft beer trademark registration. This can usually fend off potential Orlando trademark lawsuits – or at least give you solid legal grounds on which to fight back if it comes to litigation. In those cases, craft beer companies with registered trademarks win out two ways: They can block other companies from capitalizing on their clever business branding and they protect themselves from allegations of trademark infringement by other firms. Continue Reading

Buying or Selling a Florida Business? Lake Mary Business Lawyer Can Help

Buying an existing business (which, along with sales, is known as, “mergers and acquisitions”, “asset purchase” or “stock purchase”), can be an excellent way to expand your business or give you a head start into the business world with an established name, brand, product and system. Although some business owners want to build their brand… Continue Reading

Orlando Trademark Attorney: Should I Trademark My Slogan?

As an Orlando trademark attorney helping small businesses ensure their intellectual property is protected, I help entrepreneurs secure patents and trademark rights for their original work and branding. This includes a slogan trademark, which can be registered with either the United States Patent and Trademark Office (if you do business across state lines) or with… Continue Reading

The Many Pitfalls of DIY Estate Planning

Online resources for do-it-yourself estate planning – particularly DIY wills – are infinite. Many sites like LegalZoom promise ease-of-use, low costs and expedience. That doesn’t mean they are a good idea. Put it this way: Would you perform surgery on yourself? Would you defend yourself against criminal charges in court? Maybe you would risk attempting… Continue Reading

Stepmothers v. Stepchildren: How Orlando Estate Planning Helps Avoid the Cliche Probate Battle

It’s a scenario so common, it’s something of a cultural cliche: Dad dies. Stepmother and stepchildren war over dad’s estate. Bitterness and animosity ensue. Some disputes may be unavoidable. Often, however, an Orlando estate planning effort that is thorough and transparent can help avoid the surprises and misunderstandings that breed conflict snowballing into probate litigation.… Continue Reading

Orlando Estate Planning for Non-Traditional Couples

Estate planning is essential for “non-traditional” couples in Florida who have opted for long-term togetherness without entering a formal marriage. As reported by The Pew Research Center, marriage rates have been steadily slipping, while rates of cohabitation are on the rise, reaching about 18 million as of two years ago, representing a 30 percent spike… Continue Reading

Florida Small Businesses Have New Protection to Fight “Drive-By” ADA Lawsuits

The Americans With Disabilities Act (ADA) is a 1990 federal civil rights law intended to protect the rights and access of those with disabilities in almost every facet of society, from workplaces to recreational spaces, schools and shopping centers. Part of this involves specific standards for accessible design of everything from gas stations to hotel… Continue Reading

Theft of Trade Secrets Threatens Florida’s Small Businesses

The phrase “theft of trade secrets” conjures mental images of international espionage and a suave, globe-trotting spy. Of course, as the U.S. Federal Bureau of Investigation has warned, economic espionage is a real threat to large corporations, costing the American economy billions annually and even placing our national security at risk. However, theft of trade… Continue Reading

Choosing the Best Business Structure for Your Small Family Business in Lake Mary

More than half of all U.S. businesses are family-owned, from behemoth corporations to tiny mom-and-pop spots. That’s according to data from the Harvard Business School, which defines “family-owned” as any business wherein multiple family members are involved as major owners or managers.  Family business attorneys know these start-ups can have great potential because they tend to… Continue Reading

Subscribe to our newsletter

* indicates required

Terms of Use / Privacy Policy / Disclaimer Copyright © 2016 The Chidolue Law Firm